Layout

The first thing to determine when starting a new website campaign is find out the goals for the site. For instance, is the goal simply to drive more targeted traffic to the site or is it to get people to sign up for a newsletter?  Is the goal to get someone to make a purchase online, or is it to entice people to call or fill out a form requesting more information?

Usually, the goals will be a combination of things. Very often different pages within the site will have different goals, and these need to be kept in mind throughout the process. All of these thing must be considered to assist in placement with the search engines.

Some of the many pages that might appear in a website:

Home Page

Welcome

About Owner of Website

News

Products

Services

Experience (if appropriate)

Feedback Page

Order Page

Management

Staff

Contact Page

Each website  begins with an opening page on which you need to create an interest in the product, service, or information that you are trying to share. This is your opportunity to provide anyone who comes to this page with enough information that they might read further into the website.

Just remember that each page should serve a specific purpose.

Each page is tailored to the purpose for which it is intended.